KARACHI, Pakistan — Pakistani youth leader Syed Ali Abbas Zaidi has a plan to counter the relentless message of violence spewed forth in his country — and he is stealing a gimmick from the hard-liners’ own playbook to do it.

His weapon: the three-wheeled motorized rickshaws that buzz along Pakistan’s streets carrying paying customers.

Zaidi is turning that strategy on its head with a fleet of rickshaws emblazoned with peace slogans and decorated with colorful designs similar to those found on many trucks and buses in the country.

“We need to take back this romanticized art form and use it for peace sloganeering and conflict resolution,” said Zaidi, head of the Pakistan Youth Alliance.

http://www.nbcnews.com/id/50740734#.URfbtB3WgxB